Dafny’s is a New York based cleaning service providing cleaning, renovation and staging services in the Park Slope area for over 8 years, We helped them build their first website with the aim of marketing their services on an online platform, booking services and showcasing their work.
Our approach focused on research based design - from competitor analysis to customer reviews.
Leveraging research to find trends, gaps in the market and best practices for
Understanding the key components of a service website to effectively communicate key offerings, build credibility and establish a connection with potential clients.
Analyzing popular services to find market gaps and spot opportunities for innovation to better meet customer needs and stand out from competitors.
The cleaning industry gravitates towards blue hues - creating a fresh, clean and bold look. Pops of pink and green are often used for emphasizing key elements.
User personas are created based on user research to represent the different types of users who will be using the cleaning service. They encapsulate the key characteristics, needs, goals, and behaviors of real users.
Age : 35
Gender : Female
Occupation : Program Manager
Location : Park Slope, Brooklyn, NY
Income : Middle to high income
Leah lives in a renovated townhouse with her husband and 2 kids. She has limited time to maintain her apartment. She seeks a professional cleaning service on a regular basis to clean and organize her space.
She values :
Trust and reliability of professionals
Customizable service to fit her needs and schedule
Quality
Efficiency
Time-management and flexibility
Respect and privacy
Attention to detail
Family-oriented and progressive
Strong sense of community
High income working households
Population : 71000
Age : 44% population between 25-45
Education : 83% residents have at least a bachelor's degree
Median household income : $114,000
Housing units : 56,647
Home-ownership rate : 35.8%
Avg. household size : 2
Design and development of the website requires several iterations, balancing content, structure, visuals and ease of use.
The launched site blends a clean, minimalist design with engaging, playful elements. This combination reflects a sophisticated yet approachable business persona, professional yet friendly.
117 9th St, Suite 204, Brooklyn, NY - 11215
917.979.3222 | info@spitfireindustry.com
